For all the talk of Big Data, advanced analytics and sophisticated simulation algorithms, many organisations still struggle with producing a historical snap-shot, let alone a forward projection, of activity, stock, costs and the key supply chain flows and infrastructure. Managing data, having confidence in its validity and the capability to quickly extract and process it, is possibly one of the biggest business capabilities to being able to understand root causes, specifying tactical solutions and assessing options, benefits and risk moving further forward. Once a good data person is identified they all too often become overwhelmed with demands resulting in risks to data validity and inappropriate application and interpretation.